Nonprofit marketing and fundraising that actually works

F4N is a specialist marketing and fundraising partner for nonprofits. We focus on growing private donations through performance campaigns on Meta (Facebook and Instagram), Google Ads and Ad Grants, YouTube, email, and LinkedIn.

Our work combines three elements: a clear donation funnel strategy, hands-on media buying and creative, and AI-powered optimization that accelerates testing and learning while keeping your team workload low.

We usually work with nonprofits that:

• Have up to roughly 2,000 employees and want to grow private individual donations.
• Already invest some time or budget into digital channels, but feel results are inconsistent.
• Need a partner that can both design strategy and execute campaigns week by week.

If you are currently grant‑heavy and underinvested in digital, we can help you build a sustainable private-donor engine alongside your existing income streams.

Yes. In the U.S., the share of donations given online is still smaller than offline, but it has been growing steadily across almost every cause area. That means there is still room for nonprofits to gain an advantage by professionalizing their digital fundraising early.

Our goal is not to replace grants, but to add a scalable private-donor stream that is more resilient and less dependent on a small number of institutional funders.

Google Ad Grants can provide eligible nonprofits with up to 10,000 USD per month in search ad budget. We help you:

• Check eligibility and support the application or reactivation process.
• Structure campaigns so they meet Google's compliance rules and stay active over time.
• Connect Ad Grants with GA4, Google Tag Manager, and donation tracking.
• Use the grant strategically for awareness and lead generation, not just brand terms.

Many nonprofits run basic campaigns but do not have the bandwidth to test systematically. We bring:

• An outside view on audiences, creative angles, and landing pages.
• Structured testing plans (ads, audiences, placements) driven by AI-generated variants.
• Clear weekly reporting on cost per donation, cost per lead, and downstream gift value.

The result is more learning per dollar and a clearer sense of which messages and channels truly move donors.

We use AI as a co-pilot, not a replacement for human judgment. Typical use cases include:

• Creating first drafts of ad copy, email subject lines, and social posts to speed up creative work.
• Generating multiple message variants for testing around the same core story.
• Summarizing campaign data across platforms into plain-language insights.
• Spotting patterns in donor journeys and recommending next tests.

Every public-facing asset is still reviewed and approved by humans, and we follow your brand and safeguarding guidelines.

Yes. Paid media works best when it is connected to a thoughtful email and CRM journey. We can design and implement:

• Welcome flows for new leads coming from Meta and Google Ads.
• Upgrade and reactivation sequences for one-time donors.
• Stewardship journeys for recurring givers and mid-level supporters.

We work with the tools you already use (for example HubSpot, Mailchimp, or nonprofit CRM systems) and keep ownership of data with you.

Our pricing combines a transparent monthly retainer with a capped performance bonus. The bonus is linked to metrics such as cost per dollar raised or return on ad spend, not to a simple percentage of donations.

This structure aligns incentives on results while staying consistent with ethical fundraising guidelines in the U.S. and other developed markets.

We can be effective with modest budgets as long as expectations and scope are realistic. For many nonprofits, we start with a focused 90‑day pilot that:

• Prioritizes one or two core donor journeys.
• Tests a limited set of creative and audiences to find early winners.
• Builds a clear business case for scaling spend up or down.

During the strategy call we will explore whether your current budget is enough to produce reliable learnings.

Most organizations see early signals within the first 4–6 weeks and a more stable picture after a 90‑day pilot. The exact timeline depends on your cause, audience size, and how quickly we can implement tracking and creative.

We are careful to distinguish between quick wins and sustainable performance so that you are not misled by one-off spikes.

You receive regular dashboards and narrative summaries that focus on the numbers that matter for nonprofit leaders, not just ad-platform metrics. Typical views include:

• Cost per donor and cost per dollar raised by channel and campaign.
• New, reactivated, and recurring donors generated from digital.
• Grant budget utilization and key compliance indicators for Google Ad Grants.

We can align the format with your board or leadership reporting needs.

In most setups, F4N acts as a data processor on your behalf rather than as a controller. That means donor data stays in your CRM, payment provider, or donation platform, and we only access what we need for campaign optimization.

We follow best practices around data minimization, secure access, and consent management, and we can work with your legal or data-protection team to reflect this in your documentation.

We have strong experience with causes that tend to perform well in private fundraising, such as children, youth, humanitarian aid, and animal welfare. However, we also support education, health, culture, and other mission areas.

During the initial call we will be open about where we see strong digital potential and where expectations should be more conservative.

Yes. In addition to B2C fundraising, we can set up focused B2B and CSR outreach for selected programs. This typically includes:

• Defining your ideal corporate partner profile and outreach angles.
• Building compliant email and LinkedIn sequences to targeted companies.
• Creating light-weight one-pagers and pitch materials that speak to CSR decision makers.

Corporate outreach is usually an add‑on stream that complements, rather than replaces, private donations.

F4N can act as an external performance team, an extension of your existing staff, or a hybrid model. We are comfortable collaborating with in‑house teams, agencies of record, or volunteer groups.

Our role is to bring specialization in digital fundraising and AI-enabled operations so that your team can focus on strategy, programs, and stakeholder relationships.

We take donor diversity seriously. Our research into your supporter base and cause area guides language, imagery, and calls to action so that they resonate with your communities and avoid harmful stereotypes.

AI helps us generate options quickly, but we always review content with human editors and, when appropriate, people with lived experience of the issues you work on.

Yes. Paid media and organic search reinforce each other. We can:

• Optimize key donation and campaign landing pages for important keywords.
• Plan supportive content such as stories, FAQs, and explainers around your priority topics.
• Align on-page structure with what search engines and language models need to understand your work.

We typically start with a 90‑day pilot with clear goals and decision points. If both sides are happy, this often rolls into a 6–12 month engagement so we can compound learnings over multiple campaigns and seasons.

The exact structure depends on your internal approval processes and budget cycle.

Before campaigns go live, we will usually ask for:

• Access to ad accounts, analytics, and donation platforms.
• Your brand guidelines, message house, and key campaign materials.
• Examples of past campaigns and board or leadership reporting formats.

We will walk through a structured onboarding checklist so nothing gets missed.

The first step is a short strategy call. We look at your current fundraising mix, discuss goals and constraints, and outline what a 90‑day pilot could look like for your organization.

You can book a time that works for you using the calendar on this page. After the call, you receive a clear summary and next-step options.